By Frank Ryan on March 31, 2009
According to the 2009 Newspaper plan book that is widely used in the advertising industry you can get a gauge of how much to spend on your annual budget by doing a quick one minute self study of your business to get how much you should spend on advertising and promotion. We offer two methods to consider.
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Posted in Advertising | Tagged Advertising Expense, Budget Planning, Promotion
By Frank Ryan on March 17, 2009
Working in the Oregon marketplace and in the newspaper industry for the past 15 years has been a great adventure, and very rewarding. Fabulous incomes are not a part of the scene but great relationships, and rewarding outcomes for advertisers have been a big personal satisfaction. It is a good time to reflect and remember my beginnings in the newspaper business.
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Posted in Stories | Tagged Newspaper Business, Oregon, Portland
By Frank Ryan on March 17, 2009
Did you know the average income per senior house hold is over $33,000 in the State of Oregon and with seniors who read newspapers and magazines?
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Posted in Marketing | Tagged Advertising Tips, Senior Marketing Concepts