Senior Readers Have Money and Time!
March 17, 2009
Did you know the average income per senior house hold is over $33,000 in the State of Oregon and with seniors who read newspapers and magazines?
This is a vital issue in the current downdraft economy. Local stores show sales at a steady pace with seniors who still dine out 3 – 5 times a week, and who are still buying 25% of all the toys purchased.
Seniors control 70% of the disposable incomes in the USA and over 72% among seniors in the State of Oregon.
This can aid business folk who are eager to adjust marketing plans and balance for reach, pull and direct customer response in upcoming quarters of 2009. It is imperative to be direct, put value price points and basically tell folks what you will do for them, and how they can get it.
It is also highly recommended that all print ads be in larger than 5 pt type.
Seniors will come if you make it easy!!
Frank Ryan
Northwest Senior & Boomer News
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