The NW Senior and Boomer News is a high quality news magazine with a monthly focus on articles and features all about Boomers and senior readers.

A great opportunity presents itself for community members, non-profit agencies and for the general Chamber membership.  The NW Senior & Boomer News reaches the Oregon marketplace and beyond with a vast number of readers in the age 50 plus reader base.   To get free articles, calendar postings, and little news items in the paper please email your items.  They go to Trudy McMillinat tcrow@eaglenewspapers.com or you may fax to 1-503-304-5394.

The exciting news is these mature adult consumers have the most money per capita, and have the most time to spend it.  They support community and small business.  They buy more furniture, cars, clothing, trips, and luxury items than any other demographic age group.  They use more personal services and health related services.

Public relations and community donation base is at a high level of participation among the readers who are active in volunteer efforts. Seniors donate to charities, churches, and local organizations.  The Boomers and seniors also are among the highest per-capita in votes at the poll box each election.  Many of these readers are still working, full or part-time.  They own homes and have money!

For small and large businesses alike the scope of senior buying power is evident In all phases of sales and marketing.  The seniors in the Portland Gresham and Vancouver area make up from 33 to 60% of the total population.  The NW Senior and Boomer News can help business get more traffic, calls and dollar volume with advertising in the paper.  The paper has a distribution of over 38,000 papers each month. Readership averages over 100,000 readers a month in the Greater Portland area.  We serve the entire I-5 corridor in Oregon State and from the Cascades to the Oregon Coast.

The News is a leader in the senior marketing arena.  The paper has more than doubled in size in the past 6 years due to reader support and advertiser success.  To learn more go to the information site at www.franksseniornews.com or call Frank Ryan at 503-408-8402 for more details Frank is dedicated to help you with your advertising and to do everything possible to try to assure your success.

Frank Ryan
NW Senior and Boomer News
(503) 408-8402

This is a vital issue in the current downdraft economy.  Local stores show sales at a steady pace with seniors who still dine out 3 – 5 times a week, and who are still buying 25% of all the toys purchased.

Seniors control 70% of the disposable incomes in the USA and over 72% among seniors in the State of Oregon.

This can aid business folk who are eager to adjust marketing plans and balance for reach, pull and direct customer response in upcoming quarters of 2009.  It is imperative to be direct, put value price points and basically tell folks what you will do for them, and how they can get it.

It is also highly recommended that all print ads be in larger than 5 pt type.

Seniors will come if you make it easy!!

Frank Ryan
Northwest Senior & Boomer News